Custom Metal Blog by TMRnyc

Shinola: How Custom Metalworking Transforms the Retail Experience

March 12th, 2014


Custom Projects, Design

Whether you’re shopping for clothing, coffee, or kicks, there’s something appealing about entering a world positively dedicated to that product—from wall-to-wall sunglasses displays to custom sneaker cubbies under every countertop. When product and retail space merge, it’s transportive, breeding brand loyalty, connoisseurship, and high buzz. 

Shinola is exactly like that. The Detroit design brand has launched its flagship store in TriBeCa. With an interior designed by The Rockwell Group, the space evokes an American industrial tradition, melding with Shinola’s American-made, vintage-inspired bicycles, watches, leather goods, and notebooks. Bikes float against brick walls, held up by Total Metal Resource’s custom-made integrated shelving. An intricate staircase—made of steel—spirals its way up to an overhead catwalk. Light pours in from a steel-framed skylight, and brass details abound. 

For our metalwork team, achieving the look and subsequent consumer experience that Shinola and The Rockwell Group wanted meant innovating new techniques. Here are two of our proudest moments: 

1. We created a custom brass-cast exterior logo with a soft, distressed finish—the only one of its kind in NYC. 

2. In order to create structural pieces with the strength of steel and the look of darkened brass, our staff came together, experimented in-house with various finishing products, and created a totally new steel finishing technique.

When it comes to creating a unique retail experience that fits your brand, Total Metal Resource has the custom metalworking chops. Check out photos of Shinola, and a write-up in the New York Times



TMRnyc USA Map Shelving Unit Featured in New York Spaces

February 14th, 2014


Custom Projects, Products

The greatest things can happen when you aren’t paying attention. In our case, we got written up in New York Spaces magazine—and we didn’t even know it!

We recently got a call from a woman interested in “that amazing USA map shelf I saw in New York Spaces.” She was kind enough to send us the article in question. Sure enough, our shelving unit was featured in a January spread as part of a tricked out, ultra lavish man-cave. Cool! We’ve yet to locate a digital copy of the article, but here’s the scanned version:


NY Spaces Cover

NY Spaces Page













This perfectly seamed beauty measures 47 3/16” x 76 7/8” x 10”, and you can bring one home for $55,000 (mind you, it’ll take time—we don’t just keep these lying around).

If you’re interested in upping your manliness, a USA map shelf in the master study couldn’t hurt. However, if you’re on a budget, a trip to Metal Shop Fantasy Camp will do you one better. A few days welding with the pros, and you’ll have the foundations to create your own rugged work of steel.

Hangin’ Tough

February 3rd, 2014


Custom Projects, Products


We’re in the press again! We received a call last week from a woman asking how she could get our USA Map bookshelf as featured in the current issue of New York Spaces Magazine. As this was news to us, she was so kind as to fax us the page. Lookin’ good, if we do say so ourselves.  Keep those press mentions coming, and if you see us around, let us know.

NY Spaces_USA BookshelfNY Spaces_USA Bookshelf 2


Busy Little Worker Bees

January 28th, 2014



The TMR boys have been busy bees this week, completing numerous projects for Chobani, Quin Hotel, and Shinola. They worked through the weekend and were in the shop bright and early Monday morning. As always, excellent work, boys! Thank you for everything you do, and for keeping TMR tops in NYC.


photo 1 photo 3 photo 3 (1) photo 2

photo 2 (1)

Starbucks Reserve Lettering

January 6th, 2014



Starbucks, a set by ScottAstronaut on Flickr.

We just completed another project for Starbucks, this time for a location at JP Morgan Chase. We created the stainless steel lettering for their Starbucks Reserve display, using precision waterjet cutting. The letters were then drilled with blind tap holes and threaded for 8-32 threaded studs. A standoff spacer was provided, and the letters were finished with a directional #4 finish.